THE WHAT? Mecca Cosmetics has been called out online for stating misleading cruelty free claims, according to a report by News Daily.
THE DETAIL The Australian beauty company stated on its Instagram account, which has 620,000 followers, that ‘all brands at Mecca are cruelty-free’, a claim disputed by consumers due to Mecca stocking brands such as M.A.C Cosmetics, Clinique, Benefit, NARS, YSL, GlamGlow, Estee Lauder and Shiseido, all of which use animal testing.
Following the statement, consumers took to social media to dispute the claims, while consumer-led industry watchdog Estee Laundry called out the company on its Instagram site.
THE WHY? With vegan and cruelty-free products continuing to be in high demand from consumers, brands are keen to promote the claims.
However, with Chinese regulation making it essential for all products to be tested on animals before being sold in the country, many are lured into the market, therefore making cruelty-free brand claims null and void.