GroupM media agency Maxus has retained its media responsibilities for beauty giant L’Oréal Indonesia after a multi-agency pitch.

The company has worked with L’Oréal for over 10 years and saw off competitors Carat, IPG and Havas to undertake its media duties, with Accenture working as the Pitch Consultant.

Partha Kabi, MD Maxus Indonesia said, “L’Oréal is a prestigious client for us in Indonesia as well globally. We have been working with L’Oréal Indonesia as their media partners for over a decade. The biggest challenge in any long relationship is keeping it fresh and exciting. We have been able to successfully lead and guide the client through change with innovative ideas, new thinking, new talent, diversified services, award winning work and a completely integrated media offering.
“Credit to L’Oréal for constantly challenging us as well as believing in us to deliver to their expectations. It’s a partnership of equals and a relationship with mutual respect. We eagerly look forward to the next leg in this relationship with L’Oréal.”

The pitch included looking at complete media services including ‘strategy, communications planning, integrated media approach, investment and buying, tools & processes and team capabilities.’