Omnicom Media has retained its lucrative media account with Beiersdorf following a pitch against fellow media agency MEC, which runs a number of the company’s European accounts.

The deal will see OMD retain the integrated media strategy for the Middle East and North Africa in a $58 million media account.

Bhavna Mishra, Beiersdorf MENA marketing director, said, “Beiersdorf is committed to regularly review and bench- mark its processes to ensure highest levels of operational excellence and efficiency. “After a careful review pro- cess we have decided to extend and renew our partnership with OMD for the MENA business. OMD’s expertise and partnership continues to help us touch the lives of our consumers in MENA while delivering out- standing value. We are thankful to our global network media partners OMD and MEC for their commitment and perseverance in the review process these past few months”.