Korean sheet mask brand Mediheal has announced the launch of its cult Love Me product into the U.S. market following the successful entry into the Korean market back in May, which saw the item sell out in just three hours.
The mask is being sold in the States via cosmetics retailer BeautyTap as part of a collaboration with boyband BTS.
James Sun, BeautyTap CEO, said in a statement to Allure, “We’re beyond excited to partner with Mediheal and BTS, collectively the No. 1 sheet mask company and No. 1 K-pop band, to bring this innovative product to the U.S. market for the first time.”
The mask collection includes the Soothing Mask, Hydra Mask and Toning Mask – all are available on beautytap.com.
BeautyTap is set to sell the Love Me masks from a booth at t K-pop event K-CON.