THE WHAT? Medmix has appointed Oliver Vogel as the new Head of its beauty brand Geka, effective immediately.

THE DETAILS Vogel joins Geka from Weckerle Packaging, where he served as Managing Director. In his new role, he will further develop and refine the beauty portfolio and product strategy, source new growth opportunities and lead Geka on its path towards a sustainable future, the company said in a statement.

THE WHY? Girts Cimermans, CEO of Medmix, explains, “I am pleased to welcome Oliver as Head of our beauty segment Geka. With his wealth of business experience from across various industries he will be a great asset to Medmix. I wish Oliver all the best in his new position.”