Meet Liv: Estee Lauder’s first virtual beauty adviser

Meet Liv: Estee Lauder’s first virtual beauty adviser

If you’ve got a smart speaker, you could be about to meet a new ‘friend’. Estee Lauder has created a new virtual beauty advisor, known as Liv, to offer consumers a personalised experience through their Google Assistant-powered devices.

The collaboration combines Lauder’s Night-time Expert skin care line with Google’s artificial intelligence technology to enable consumers to test, learn and engage with the products as well as purchase them, of course.

“The launch of the Estee Lauder and Google collaboration is an exciting example of how The Estee Lauder Companies UK & Ireland is continuously adapting to the evolving preferences of today’s beauty consumers and offering a truly innovative shopping experience,” said Lesley Crowther, Vice President, Consumer Engagement & Retail, The Estee Lauder Companies UK & Ireland.

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