THE WHAT? Beautigloo has opened up its signature product, a refrigerated cosmetics storage solution, which it is claiming to be a market first, for pre-orders in the US.
THE DETAILS The Refrigerated Beauty Box has been designed and curated specifically for cosmetics and is said to be silent, so it can be set up in a bedroom or bathroom. An in-built thermostat keeps the contents at 10C, tipped as the optimal temperature for cosmetics storage.
Described as environmentally friendly, it is billed as 98 percent recyclable and consumes minimal power. Beautigloo, the company behind the innovation, is accelerated by Sephora Europe and LVMH.
THE WHY? Refrigeration is thought to optimize freshness and performance of cosmetics and, if the trend takes off, could prove particularly useful for the natural camp who eschew preservatives.