Marc Jacobs Beauty is set to blur the lines between lip gloss and lipstick with its latest launch, according to a report published by Hypebae.

The Kendo-owned luxury brand will launch the new product, Gloss Stick, which is being hailed as a trailblazing category of lip product, in a wide range of shades at the end of this month on Marc Jacob Beauty’s web store as well as Sephora and Neiman Marcus’ sites. Roll out to bricks and mortar locations worldwide will follow throughout the months of June and July.  

The new hybrid is described as ‘A gloss that’s in a bullet’ by @trendmood1 and is said to be both soft and solid.