P&G-owned SK-II has announced that it will partner with Soul Machines to create the world’s first autonomously animated digital influencer, known to all as Yumi.

Yumi is part of the brand’s ongoing transformation journey to connect with a new generation of consumers and will use Google Dialogflow as its natural language platform. The digital face is said to be able to interact as a human would and provide beauty advice.

“We are thrilled to work with innovative companies and brands like Procter & Gamble and SK-II, who are embracing technology to humanize brands at scale,” said Greg Cross, Co-founder and Chief Business Officer of Soul Machines. “Yumi will become a trusted resource to those who interact with her. Customers will immediately notice how easy the Soul Machines digital humans are to converse with and relate to once they spend time interacting with Yumi.”

“Yumi is more than a digital influencer. She is a digital human capable of interacting and engaging in ways technology hasn’t been able to do until now,” said Sandeep Seth, Chief Executive Officer, Global SK-II. “Yumi personifies our goal to combine technology and creativity to benefit customers. She provides the warmth and connection of human touch in the form of a digital experience to make the overall skincare experience at home and in store more enjoyable and compelling. We’re looking forward to customers being able to turn to her for skincare and beauty questions at any time of the day or night.”