THE WHAT? A Japanese beauty brand launched by celebrity Sonmi, Meeth has launched onto the Malaysian market, according to a report published by L’Officiel.

THE DETAILS The J-beauty label is gradually rolling out across Asia, and is currently available in Taiwan, China and Singapore in addition to its home market. Products are available via the brand’s own website and e-commerce platform Lazada.

THE WHY? Fresh from the launch of its first physical store in Singapore, Malaysia is a logical next step for the rapidly expanding brand.