THE WHAT? Revlon has named Megan Thee Stallion as its newest Revlon Global Brand Ambassador. The critically acclaimed musician will take her place among fellow faces Gal Gadot, Ashley Graham, Sofia Carson, Jessica Jung, Adwoa Aboah and Eniola Abioro.
THE DETAILS Megan Thee Stallion will begin appearing on behalf of the US make-up brand across media platforms this month onwards.
“I’ve always set the bar high for myself with everything I do, but to now be a brand ambassador for Revlon, it feels like a new level,” said Megan. “To me, the Revlon brand stands for both beauty and female strength and I’m excited to help define what that means to a new generation of women.”
THE WHY? The press release makes much of Revlon’s track record when it comes to diversity, noting that it was the first beauty company to sign Black and plus-size models. However, Silvia Galfo, Revlon Global Brand President suggests that this appointment was in no way prompted by the recent BLM protests. “Megan is a remarkable talent and we know she’s only going to continue to rise to new heights,” she notes. “When we first approached her about a partnership nearly a year ago, we were drawn to her confidence and fierce ambition as much as her power to hold nothing back. She loves to express herself with makeup and is a constant inspiration to her fans on living boldly. It’s that authenticity and unapologetic spirit that we admire, and we are thrilled to welcome her to the Revlon family.”