Meituan ups inventory to include Sephora as e-commerce booms

Meituan ups inventory to include Sephora as e-commerce booms

THE WHAT? China’s leading food delivery service Meituan is expanding rapidly in a bid to compete with e-commerce giants Alibaba and JD.com, according to a report published by Tech Node.

THE DETAILS The app will now offer a range of cosmetics and beauty products from Sephora in some 16 cities across China, including Beijing and Shanghai as well as everyday essentials from Watson and Miniso.

THE WHY? The move is said to be a response to Alibaba’s new lifestyle service listings as well as an attempt to boost sales lost while lockdown measures were in place.

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