THE WHAT? Procter & Gamble-owned Gillette has announced a series of sustainability commitments aimed at reducing product and packaging waste and improving its environmental footprint across major areas such as water conservations, manufacturing operations and its supply chain by 2030.
THE DETAILS The popular shaving brand is hoping to make all of its packaging recyclable by 2030, and to that end will be extending its partnership with Terracycle to enable the recycling of its razors in more locations around the world as well as increasing the PCR content in its razor handles and packaging within the coming year.
The men’s grooming giant will also work to maintain its zero manufacturing waste to landfill status, reduce greenhouse gas emissions by 50 percent, water consumption per production by 35 percent and reduce absolute virgin plastic by 50 percent.
THE WHY? Gillette announced its 2030 Sustainability action plan off the back of new data, which reveals that some 59 percent of men globally are supportive of sustainability efforts as a result of the GVC. “Gillette’s mission is to provide men with the best possible grooming products in a way that also protects the future of the world around us,” said Alessandra Dolfini, Global Senior Vice President, Gillette. “The new data reveals that this unprecedented time has deepened men’s commitment to preserving the planet for the next generation – and through Gillette’s ongoing sustainability journey, we hope to make a positive difference today, tomorrow and long into the future.”