THE WHAT? Mexico has become the first North American country to pass a ban on testing cosmetic on animals, with the senate giving unanimous support. 

THE DETAILS The federal bill also bans the manufacture, import and marketing of cosmetics tested on animals. 

The bill was sponsored by Senator Ricardo Monreal and follows multi-year campaigns led by the Humane Society International (HSI) and ONG Te Protejo. It was also supported by industry behemoths such as Lush, Unilever, P&G, L’Oréal and Avon who work with HSI globally through the Animal-Free Safety Assessment (AFSA). 

The legislation was said to be heavily influenced by stop motion animated film Save Ralph, which showcased a story of a rabbit ‘tester’. 

THE WHY? Animal testing bans have now been introduced in 41 countries globally, with consumers and companies alike pushing for more ethical cosmetic production. 

Antón Aguilar, Executive Director of Humane Society International (HSI) in Mexico, said, “We thank the Mexican government for showing leadership on this important issue, and we will continue to work with them to implement the commitments and enforce a robust ban. 
“This is a monumental step forward for animals, consumers and science in Mexico, and this ground-breaking legislation leads the way for the Americas to become the next cruelty-free beauty market, and brings us one bunny-leap closer to a global ban.”