THE WHAT? Mielle Organics is set to join P&G Beauty, subject to regulatory approval, in a partnership that aims to further expand access to healthy hair products and services for Black women around the world.
THE DETAILS Mielle will continue to be led by co-founders Monique and Melvin Rodriguez, as CEO and COO, respectively, and will operate as an independent subsidiary of P&G Beauty.
Both Mielle and P&G have committed US$10 million to Mielle Cares, a non-profit aimed at providing resources and support to advance education and economic opportunities in Black and Brown communities.
According to a press release, “P&G’s investment in Mielle Cares further expands its work in advancing gender and racial equity through award-winning platforms like My Black is Beautiful and Widen the Screen.”
THE WHY? Rodriguez said: “From the moment we stepped into P&G, we saw a diverse team of leaders who share our values and vision for innovation, education and community empowerment, including several Black leaders who play a key role in the hair care and beauty businesses.
“This partnership gives Mielle an opportunity to serve more textured hair consumers with the great products and formulas that our community loves.”
Lela Coffey, Vice President of P&G’s multicultural hair care business, continued: “P&G Beauty’s role will be to support the Mielle Organics team with what they need to achieve their vision – including increased access in Black and Brown communities and investing in research and innovation – while enabling the core tenets of their success to continue as they are today.”