THE WHAT? Millie Bobby Brown is set to launch her first fragrance. The new scent, Wildly Me will make its debut under the Stanger Things actor’s Florence by Mills label and is said to be inspired by a botanical garden.
THE DETAILS The clean, vegan scent was developed by Givaudan and is composed of notes of periwinkle florals, sandalwood and upcycled cedarwood. Followers of Bobby Brown’s Instagram account have been invited to pre-order via the Florence by Mills website.
THE WHY? Bobby Brown created her clean beauty brand in 2019 after spotting a gap in the market for high-quality, clean cosmetics. She reveals, “As the brand has evolved with me, I really wanted to find a fragrance that represented my journey to adulthood. Over two years in the making, Wildly Me tells my story of what it means to choose your own path, and being unapologetically wildly yourself.”