THE WHAT? Mineral Fusion has announced its official partnership with non-profit Dress for Success. The subsidiary of BWX Limited will support the organization through online donations and campaigns, annual clothing drives, and volunteer outreach.
THE DETAILS Dress for Success helps women to break the cycle of poverty by offering professional attire suitable for interviews to those seeking employment. Mineral Fusion will encourage its customers to help by donating directly to the cause via its website or by ‘donating the change’ (round up their order total to benefit the organization) at checkout, while employees will be encouraged to donate an hour of their pay in honor of Women’s History Month as well as participate in annual clothing donation drives.
“Mineral Fusion’s longstanding commitment to empowering women made it a natural fit for Dress for Success,” said Jenny Lai, Vice President of Development at Dress for Success. “By rallying the support of partners with like-minded missions, Dress for Success is better equipped to achieve monumental milestones and impact many women around the globe. Every partner Dress for Success onboards is another milestone for the non-profit, and we look forward to working with Mineral Fusion to drive impact on our organization and the women we’re helping.”
THE WHY? Virginie Descamps, Group Chief Marketing and Revenue Officer of BWX explains, “We are thrilled to work with Dress for Success and demonstrate that true beauty is about generosity and inclusiveness. Women’s empowerment has been a core value at Mineral Fusion since the brand creation, and part of our mission at BWX. Our collaboration with Dress for Success and our outreach efforts aim at enhancing their confidence and empowering them to achieve their personal and professional goals.”