THE WHAT? Minimalist beauty brand, Lilah B has announced that it is to close by the end of the year.

THE DETAILS No further details were given, but the brand’s website is offering a 50 percent discount on all products, with all sales final.  

THE WHY? Posting on the brand’s official Instagram account, the brand’s Founder, Cheryl Foland, noted, “My labor of love has run its course. I am so grateful for our Lilah B community of friends. Your love and support over the past seven years is what continues to inspire me and what has kept us going even through challenging times. I thank you all.”