MMUK Man is set to launch on the US market. The British men’s make-up brand has teamed up with Differio.com to sell its products online in the US and in store at the retailer’s New York flagship.

“The popularity of men’s cosmetics is clearly on the rise,” said MMUK Man Co-Founder Alexander Dalley. “With the growing demand by American gentlemen for our products, it was only a matter of time before we made our products available both online and in a major city store in the US. Differio.com was a clear winner in my eyes, thanks to its edgy and fresh approach to men’s style, grooming and lifestyle.”

The online brand is also looking at expansion into bricks and mortar stores worldwide, with a store in Dubai Mall rumored to be in the pipeline, as well as store and salon partnerships across the UK.