A model applies makeup in zero gravity conditions on board a plane plummeting to earth in Korean cosmetics brand IOPE’s latest advertising campaign.

The advert has been viewed nearly four million times on YouTube since it went live last week.

The extreme stunt involves a plane, which soars into the sky before plunging to earth for 30 seconds. It aims to demonstrate that IOPE’s Air Cushion, which the brand claims is the secret to Korean women’s smooth complexions, can be applied anywhere. The advert was created by Korean advertising agency Innored. 

Owned by Amorepacific, it is estimated that one IOPE Air Cushion is sold every 30 seconds across Asia.