Model Gigi Hadid named as the new face of Maybelline

It has been revealed that Palestinian-American model Gigi Hadid will be fronting Maybelline’s upcoming beauty campaigns.

Hadid has previously fronted campaigns for Guess and walked for John Paul Gautier, Sonia Rykiel and Chanel at Paris Fashion Week in the spring of last year.

The 19-year-old model, who is the daughter of Real Housewives of Beverly Hills star Yolanda Foster, shared the news with her Instagram followers on Tuesday evening, announcing that she is the new face of the brand.

The 19-year-old said: “I’m so beyond honoured & excited (at a loss for words, really) to be the new face of @Maybelline!

“Thank you so much to my team at @imgmodels @luizmattos1906 for believing in me and helping make this happen, and to the whole #MaybellineNewYork team for being so welcoming; it’s such a dream some true to be part of this family.”

Talking to Vogue about the news, Gigi revealed her longstanding love for Maybelline products.  

She told the fashion magazine: “In middle school I wasn’t allowed to wear makeup. I secretly bought Maybelline’s SuperStay 24HR concealer at CVS. I thought it was the coolest thing in the world.”