ModiFace has launched a new tool for the beauty industry. Face AI tracking uses a highly precise and patented facial tracking engine to map facial features such as lip contour, eyes, irises and face with sub-pixel accuracy.

“Face AI is a revolutionary engine that enables many augmented reality applications to be realized. It also provides a significant wealth of real-time data about the face in live video, including the exact location of the facial features, the location of the iris and the gaze of direction, as well as the detection and tracking of skin features,” said Parham Aarabi, Founder and CEO.

Knowing where the user is looking will help brands pinpoint the optimal locations for ads and purchase links, increasing conversion rate. When tested on Smashbox’s MakeUp app, gaze-based promotions led to a 27 percent increase in clicks to purchase.