THE WHAT? Male make-up line Mohecan has launched on Amazon, according to a report published by the Irish Examiner.
THE DETAILS The brand’s range of corrective cosmetics for men will be available on Amazon’s UK site pre-Christmas.
“We are now up and running with Amazon in the UK and Spain and in 2020 we have plans to sell on Amazon in France, Germany, and Italy and also in the US by the end of the year,” Founder Charlotte Matabaro told the Irish Examiner.
The company plans to launch a €150,000 funding round in the New Year to enable further expansion.
THE WHY? Matabaro said that she is hoping to encourage gifting with the well-timed launch. With men predominantly purchasing grooming products online, Amazon has long been a channel of choice for the brand.