Salwa Akhannouch, Deputy CEO of Aksal, has unveiled her new smart beauty store Yan & One, located in the Moroccan Mall, Casablanca, according to a report by Morocco World News.

Announced earlier in the year, the 3,500 sqm store features international brands and gives consumers an immersive experience with features such as interactive mirrors and smart screens

Akhannouch has also announced the development of a new beauty range named Moroccan Rituals, which will use natural ingredients and priced affordably.

Speaking at the launch, Akhannouch said, “The brand, aiming to revolutionize the universe of Moroccan beauty, is the fruit of more than three years of work and research, which allowed to concretize an innovative concept and a singular approach of beauty.
“Yan&One wants to develop a different approach, by proposing to the consumers a multitude of looks make-up exclusive, conceived by the biggest professionals of beauty in France and proposed to the consumer in a interactive and digital way.” (sic)