THE WHAT? Morphe has announced that it is to ‘cease all commercial activity’ with Jefree Star after the You Tube personality and fellow influencer Shane Dawson were accused of racism.
THE DETAILS The beauty retailer made the announcement via a statement posted on its Twitter account.
“Today we’ve made the decision to cease all commercial activity related to Jefree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.”
Star retaliated with an Instagram post, revealing that he was ‘shocked and saddened’ by Morphe’s decision.
“Over the past 5 years, we’ve accomplished amazing things together and released iconic products. We are proud of everything we’ve accomplished with them. What’s next? We have an incredible remainder of 2020 planned and are excited to share our new products with you and our partner around the world. We know our customers will continue to create, inspire, and push the boundaries of our art.”
THE WHY? By cutting all ties with Star and Dawson, Morphe is sending a clear signal to its customers that racism will not be tolerated.