Mother’s Choice names new CEO as it raises US$10 million in funding round

Mother’s Choice names new CEO as it raises US$10 million in funding round

THE WHAT? Mother’s Choice has named Itamar Levi CEO, according to a report published by Calcalist. The appointment was made as the Jerusalem-based company announced that it had raised US$10 million in a funding round.

THE DETAILS The round, which was completed during the COVID-19 epidemic, was led by private foreign investors, the company said, per Calcalist.

Levi joins Mother’s Choice from Arava Export Growers, where he held the role of CEO.

THE WHY? The investment will be piled into building the firm’s reach across the US and Europe as well as expanding its range of products.

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

JOBS & PEOPLE