The parent company of Beautycounter, Counter Brands, has announced that Mousse Partners Limited has made a strategic investment in the company. Parker Hayden, Managing Director and Head of US Private Equity at Mousse Partners, will join Beautycounter’s Board of Directors with immediate effect.
The investment will accelerate the company’s strategic initiatives, including the development of a more robust omni-channel business, providing capital for investments in technology and digital and brand marketing.
TPG Capital, an existing investor, has also participated in this round of funding. The terms of the deal were not disclosed.
“We believe consumers have the right to safe products without sacrificing quality or performance. Mousse Partner’s investment will aid us in our mission to deliver consumers better products they can trust,” said Gregg Renfrew, Founder and CEO of Beautycounter. “We are excited to work with Mousse and benefit from their deep strategic, operational and sector expertise. They will be instrumental in helping us accelerate our growth as the leader in not only the safe beauty space, but the beauty industry as a whole.”