THE WHAT? Marks & Spencer has partnered with Handle to usher in a store-based Beauty Takeback Scheme. The UK high street stalwart will accept any form of plastic or aluminium empty beauty product packaging at 40 of its stores across the UK.
THE DETAILS The retailer is hoping to collect more than two tonnes of empty beauty packaging within the first 12 months and members of its loyalty scheme, Sparks, will be rewarded for recycling with a 10 percent discount on beauty through July 5.
THE WHY? Carmel McQuaid, Head of ESG at M&S, commented: “We’re passionate about creating simple solutions that help our customers live lower carbon lives. Plastic is one of the biggest challenges facing the beauty industry and whilst there is still lots more to do, we hope this scheme encourages customers to recycle their beauty empties to give them a second life and reduce the amount of packaging that goes to landfill. Alongside our other schemes, including Shwopping and plastic takeback, it’s one of the many ways we’re driving the circular economy on our roadmap to net zero.”