THE WHAT? Muji is preparing to up its grocery aisle to a department, according to a report published by Nikkei Asia. The Ryohin Keikaku-owned retailer, which is known for its homeware, will dedicate up to a third of the sales floor in new stores to food.
THE DETAILS The Japanese lifestyle brand is planning to sell locally sourced fruit and vegetables, freshly baked bread and bento boxes, with some 50 stores planned by August next year.
THE WHY? The storage expert is hoping to attract greater footfall with this new emphasis on food, enticing customers to set foot in store weekly versus the monthly or fortnightly average now, as well as cater to increased demand prompted by the pandemic, Nikkei reports.