Kenyan parenting website MumsVillage has launched an online shop to sell mum and baby products, according to a report published on Business Insider by Pulse.
The online community participated in impact investor Gray Matters’ digital acceleration program earlier this year and the e-commerce capability is said to have arisen as a result.
Products sold via the site will include diapers and wipes and personal care products, among others with international brands including Johnson & Johnson and its sister brand Aveeno, PZ Cussons’ Cussons Baby, P&G-owned Pampers, Huggies (Kimberly-Clark) and Unilever’s Lifebuoy. Local brands listed include hair care line Marini Naturals and body care brand Fluffy Buttah.
“The MumsVillageShop meets the need for parents to have a central place to search, select and buy from a wide range of local and global brands, all from the comfort of their homes and offices. The well-known adage ‘It takes a village to raise a child’ is a reflection of our responsibility, in a way, to ensure that the MumsVillage community remains a supportive place to raise families,” CEO Isis Nyong’o Madison told Business Inside by Pulse.