THE WHAT? MyCHELLE Dermaceuticals sun care products are set to launch into Ulta this week, as the clean beauty movement continues apace.
THE DETAILS The 10-SKU range will be available at all 200 Ulta stores as well as Ulta.com.
Catie Wiggy, MyCHELLE’s VP of Marketing and Product Innovation, said, “We’ve always recognized the effects that sunscreens have on the planet, so when we developed ours, we committed to making them reef-safe, mineral-based, and free of destructive chemicals like oxybenzone and octinoxate, which are known to be toxic to marine life and the delicate coral reefs.”
THE WHY? The move into the U.S. retailer is the latest stage in the brand’s development and follows MyCHELLE’s achievement of the Clean Label Project® Certification this year.
Wiggy stated, “We are proud to feature The Clean Label Project logo on all MyCHELLE sun care packaging in 2020 and believe this will help drive sales as an important key brand differentiator.”