THE WHAT? MyFace Cosmetics has announced that it has purchased the PierreMichelBeauty.com domain and will merge its platform with this latest acquisition.

THE DETAILS All content from PierreMichelBeauty.com is now available exclusively on myfacecosmetics.com, which will be the merged brands’ website going forward.

THE WHY? With the new merger, PierreMichelBeauty.com will now be able to reach a much wider audience. MyFace Cosmetics said in a statement, “The avant-garde spirit of MyFace Cosmetics blends perfectly with the cutting-edge content offered by PierreMichelBeauty.com, making this merger one that will only enrich the industry.”