THE WHAT? MyGlamm has appointed Apratim Majumder as Chief Marketing Officer, according to a report published by Indian Television.

THE DETAILS In his new role, Majumder will oversee the planning, development and execution of the e-commerce platform’s marketing and advertising.

Majumder joins the company from Unilever where he was Category Head, Naturals. He brings some 15 years of experience of marketing within the FMCG arena to the role.

THE WHY? Darpan Sanghvi, MyGlamm Founder and CEO, explains, “Apratim brings with him a very unique combination of having the technical rigor of traditional FMCG marketing with a focus on consumer insights and combined with a dynamic softer skill set of agility that a new age DTC company like MyGlamm thrives on. Couldn’t be more excited to welcome him.”