THE WHAT? MyGlamm has appointed Shraddha Kapoor as Brand Ambassador. Kapoor has also invested in the brand.
THE DETAILS Kapoor commented, “I’m really excited to be the face of MyGlamm and also have the opportunity to invest in it. The DTC beauty market is growing rapidly and I believe it is the future. Through MyGlamm I hope to understand and fulfil the beauty needs of my fans and followers.”
THE WHY? Darpan Sanghvi, Founder and CEO, MyGlamm, explains, “We have always admired Shraddha for her clean beauty and cruelty free philosophy and how she connects and resonates with her over 60 million Instagram followers. At MyGlamm we are building great products by connecting with our consumers digitally and understanding what they want. We are excited to welcome Shraddha as an investor in MyGlamm and join us on this journey of creating India’s largest beauty company leveraging content, community and commerce.”