THE WHAT? MyGlamm is relaunching as Good Glamm Group following a Rs255 crore top up to its Series C funding round, led by Trifecta Capital.

THE DETAILS The rebrand consolidates the DTC beauty brand’s position as a ‘Digital House of Brands’ following the acquisition of Baby Chakra earlier this year and merger with POPxo and Plixxo last summer. And with Rs 750 crore kitty to play with, further M&A activity is inevitable.

THE WHY? Darpan Sanghvi, Founder & CEO, Good Glamm Group, comments, “The purpose of the Good Glamm Group is to transform the beauty journey of millions of women, through great content and innovative products from the Group’s house of brands. Under The Good Glamm Group umbrella are fast-growing brands that solve key needs in every part of a woman’s life stage, from a tween to an adult. As we have added and strengthened these brands, we have grown multifold in the last 18 months. In this journey, we have partnered with high-quality, long-term investors like Trifecta Capital.”