MyGlamm to branch out into baby care with acquisition of BabyChakra

MyGlamm to branch out into baby care with acquisition of BabyChakra

THE WHAT? MyGlamm has announced the acquisition of India’s top parenting platform, BabyChakra. Together, the duo plan to build the country’s largest Mom-Baby Content to Commerce platform.

THE DETAILS The pair will invest some Rs 100 crore over the next three years and Naiyya Saggi, Founder & CEO of Baby Chakra will join MyGlamm as Co-founder & President, charged with spearheading the Mom-Baby vertical as well as building the community vertical for the group.

“I am extremely excited about this partnership with MyGlamm and working with Darpan, Priyanka and team as we build India’s largest parenting platform,” said Saggi. MyGlamm is an established leader in the e-commerce ecosystem with a shared value system on how to develop, launch and scale best in class products that cater intuitively to the needs of our consumers. While the Indian Mom & BabyCare market is large and rapidly growing at 15-20 percent CAGR, Indian moms and kids still need products that are truly personalised to their needs. I am also very excited to contribute to the group by leading its overall efforts at building out engaged Communities based on a data and product first approach.”

THE WHY? Darpan Sanghvi, Founder & CEO, MyGlamm commented, “The Mom-Baby category is one of the fastest growing categories currently in the BPC segment in India. BabyChakra has built an incredible amount of trust amongst parents, through their engaging platform, community and extensive Doctor network. We are thrilled to have Naiyya join the Group as Co-founder and work alongside her to make Baby Chakra the largest Mom-Baby brand and platform in India”