THE WHAT? The Great British Bake Off star, Nadiya Hussein has been named as the new face of It Cosmetics, her first appearance for a beauty brand, according to a report published by The Independent.

THE DETAILS Hussein will appear in the L’Oréal-owned brand’s Beautiful Without IT, Beautiful With IT campaign, which features ‘real’ people who inspire confidence and champion authenticity.

THE WHY? Hussein told The Independent, “It is not always easy to celebrate the thing that makes you different. It has always been my skin. The colour that my body is enveloped in has made me feel excluded and unsure of the thing that I am most proud of today. To find a product that not only allows me to wear my skin with even more confidence but also makes me feel prouder of who I am, is the kind of campaign that I want to put my face to.”