Joelle Paris has appointed Nahdi Pharmacies as its exclusive distributor in Saudi Arabia, according to a report by Arab News.com.
Nahdi was said to have been appointed due to its vast experience of promoting products that are predominately targeted at female consumers.
Joelle Mardinian, President of Maison de Joelle, said, “I chose Nahdi pharmacies due to its deep experience and wide reputation in the field, in addition to the fact that Nahdi products are within the reach of everyone, wherever they are.
“It is a place of expertise, confidence and leadership, and where experience embraces beauty. Nahdi pharmacies has experience in providing Arabian women with world-leading products that help them attain beautiful, supple and youthful hair and skin. I am really proud today to introduce my first line of makeup and beauty care products manufactured in advanced global laboratories where experienced staff of specialists work zealously to create the perfect formula that adapts to the beauty needs of the Arabian women.”
Nahdi will be distributing the brand’s five skincare products and 11 hair care items.
Mardinian said of the products, “They have been designed in French state-of-the-art laboratories utilizing advanced technologies to deliver hair care products that truly bring extraordinary results for all hair types.”