THE WHAT? Following Amyris’ bankruptcy, Naomi Watts is said to have acquired her brand, Stripes, at auction for US$500,000. The purchase was completed via Watts’ investment vehicle, Sakana, which lists the actor as Managing Member.
THE DETAILS Further brands from the Amyris portfolio have also been snapped up at auction. Rosie Huntington-Whitely’s Rose has been bought by AA Investments for US$2.5 million while Jonathan Van Ness’ JVN Hair has been sold to Windsong Global for US$1,25 million.
THE WHY? Amyris filed for Chapter 11 bankruptcy in August placing a big question mark over the future of its sizable beauty portfolio. The auction in the latest in a series of transactions that has seen Biossance sold to THG and several founders buy back their brands.