Natura &Co and fellow B Corps call on corporate giants to embrace ethical business

Natura &Co and fellow B Corps call on corporate giants to embrace ethical business

The CEOs of Natura &Co and Beautycounter are among 33 top executives, all of them heading up B Corps, who have taken out a full page in the New York Times imploring big business to prioritise the planet over profit, according to a report published by The Drum.

“We are part of a community of certified B Corporations who are walking the walk of stakeholder capitalism. We are successful businesses that meet the highest standards of verified positive impact for our workers, customers, suppliers, communities and the environment. We operate with a better model of corporate governance – which gives us, and could give you, a way to combat short-termism and the freedom to make decisions to balance profit and purpose,” read the open letter.

“As you know, with continued resistance from investors on this new definition of business, we’ve got work to do to help them see that stakeholder governance builds trust and builds value. More importantly, it also ensures that the purpose of capitalism is to work for everyone and for the long term.”

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