Natura &Co Q1 2021: revenue up 8.5 percent thanks to strong digital sales

Natura &Co Q1 2021: revenue up 8.5 percent thanks to strong digital sales

THE WHAT? Natura &Co has announced a further quarter of double-digit revenue growth in the first three months of fiscal 2021. The Brazilian owner of Aesop, The Body Shop and Avon saw consolidated net revenue rise 25.8 percent in Brazilian Reais (+8.1 percent in constant currency).

THE DETAILS The strong Q1 performance was powered by social selling and e-commerce, Natura &Co said, with group online sales up an impressive 166 percent with all brands recording triple digit growth in digital sales.

By brand, Natura saw its net revenue swell 29.6 percent in BRL, while Avon International posted Q1 net revenue growth of 11.4 percent in BRL. The Body Shop’s strong digital offer contributed to a net revenue rise of 47.7 percent while Aesop’s performance was hailed as ‘outstanding’, with net sales up 71.9 percent.

THE WHY? Roberto Marques, Executive Chairman and Group CEO, declared, “Natura &Co turned in another strong performance in the first quarter despite a persistently challenging environment, demonstrating again the strength of its direct-to-consumer, multichannel model. All of our brands and businesses posted growth in Brazilian Reais in the quarter, and our continued pivot to digital and online sales allowed us to once again outperform the global CFT market. The recent successful completion of our US$1 billion bond issue with clear and advanced sustainability-linked targets shows the company’s consistency in connecting financial and environmental targets.”

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