Natura earmarks US$5 million for venture capital investments

Natura earmarks US$5 million for venture capital investments

Natura has launched a venture capital arm with an initial US$5 million pot to invest in beauty and wellness start-ups, according to a report published by Reuters. The new venture has been dubbed Dynamo Beauty Ventures and will work in partnership with entrepreneurs to acquire minority stakes in companies with strong growth potential and innovative business models.

“Dynamo Beauty Ventures is the first vehicle that matches our criteria and focus moving forward and we anticipate there will be more of these initiatives in the future,” Natura Chairman Roberto Marques stated in an analyst call, per Reuters.

The Brazilian beauty behemoth is targeting US- and European-based brands, in particular.

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