Natura launches global challenge to eliminate packaging waste

Natura launches global challenge to eliminate packaging waste

THE WHAT? Natura is making a global call for proposals from its network of innovators to find new solutions to plastic pollution and reduce waste. The Brazilian company is inviting entrepreneurs, start-ups, research institutions, universities and companies to present at a special open innovation challenge.

THE DETAILS The company is looking for solutions that have already undergone a development stage, be it in applied research, validation or scaling.

The company is looking for new packaging materials involving, for example, renewable or biodegradable attributes, as well as new logistics and business models that enable waste reduction and add value to the people involved.  

Enrolment is open through November 30 via the dedicated website innovationchallenge.natura/

THE WHY? As the climate crisis escalates, cosmetics companies are getting their ducks in a row before the regulators step in. With 1.3 billion metric tons of trash generated worldwide every year, according to a UN study, our single-use habits are no longer sustainable. Companies who innovate now will win favor with consumers and ensure the long-term viability of their business model.

“We are currently economizing the equivalent of the trash produced daily by 4.4 million people, but we want to go much further,” said Natura Product Innovation Director Daniel Gonzaga.

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