Natura moves in to Malaysia

Natura moves in to Malaysia

Natura &Co has leveraged The Body Shop’s global presence to help launch its Natura brand in Asia, according to a report published by The MDS.

The Brazilian brand has chosen Malaysia as its launchpad for the wider region, and plans to sell its products online at first, before opening stores in the country.

The brand has been circumspect on further growth targets, but is unlikely to open stores in China, given its cruelty-free status.

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