THE WHAT? Natura has been recognised as one of the world’s most ethical companies of 2020 by the Ethisphere Institute, a leader in the definition of standards for ethical business practices.
THE DETAILS The company is the only Brazilian company on the list of 132 companies from 21 countries and is featured for the 10th time in the health and beauty category.
According to a press release, “The classification of the most ethical companies in the world is based on the Ethisphere Institute’s Ethics Quotient (EQ) structure, a quantitative methodology for measuring a company’s performance in an objective, standardised way.
“Inclusion in the list depends on the score achieved in five main categories: ethics and compliance programme, an ethics culture, citizenship and corporate responsibility, governance and leadership and reputation.”
THE WHY? The acknowledgement highlights Natura’s long-term strategy for ethical business practice.
João Paulo Ferreira, CEO of Natura &Co Latin America said, “Our vision of ethics goes beyond compliance with norms and legislation. It is a responsibility that permeates all levels of the company and our relations with different audiences. After ten years of recognition, we reaffirm our commitment to best governance practices and integrity in our actions, agendas inherent to sustainable development.”