Brazilian cosmetics giant Natura has reported a stellar Q2 online sales growth of 150 percent, attributed to targeted ad campaigns in social media, an investment in programmatic media and a boost in online traffic.

Having increased its digital budget 100 percent from last year, President of the company João Paulo Ferreira stated that it had a direct impact on its product offerings and generating relevant content to consumers.

The digitalisation of the business is another step forward in pushing the company to a global scale, with the recent acquisition of UK company The Body Shop taking it one step further to being a global brand.

The company’s online sales grew 80 percent in Q2 year on year, now attributing to 3 percent of revenue.

In other Q2 results for the company, consolidated gross revenue was down 0.5 percent to $2,801.6 million Brazilian Rea.