THE WHAT? The U.S. professional basketball league NBA is entering the beauty market via a partnership with ColourPop, named ColourPop x NBA collection.
THE DETAILS The collaboration will see six teams within the league – Boston Celtics, the Chicago Bulls, the Dallas Mavericks, the Golden State Warriors, the Los Angeles Lakers and the Miami Heat – each get their own collection based on their colors.
The collections will include ColourPop’s best-selling products, such as gel liners, eyeshadow palettes, glitter face gel and face stickers.
With packaging designed using the team’s logos, the collections also include make-up bags.
THE WHY? The partnership is the NBA’s first foray into beauty, and ColourPop’s inaugural tie-in with a sport’s organization, giving both parties access to a new and diverse target audience.