THE WHAT? Net-a-Porter has grown its Net Sustain platform, adding 27 beauty brands to the site – expanding its reach beyond fashion for the first time and, together with 45 new fashion labels, bringing the total number of marques available to 100.
THE DETAILS The new brands comprise the internationally renowned Tata Harper, Aesop, Dr Barbara Sturm and Vintner’s Daughter as well as the up and coming Cosmydor, One Ocean Beauty, Sana Jardin and Seed to Skin.
Beauty will have its own dedicated area on the site and will be badged according to the existing framework and pillars established by Net Sustain, which include Considered Materials & Ingredients, Considered Processes and Reducing Waste.
THE WHY? As Elizabeth von der Goltz, Global Buying Director at Net-a-Porter explains, “Since the launch of Net Sustain in June 2019, we have been committed to expanding in this area and enabling our customer to make informed choices. We are especially excited to launch beauty into the platform for the first time, following extensive onboarding and vetting processes.”