Neutrogena is billing its latest launch as ‘its most personalized skin care product to date’. Neutrogena MaskiD will be unveiled at the Consumer Electronics Showcase in Las Vegas this week and is a patent-pending 3D-printed sheet mask powered by user data.

“Women who embraced our Neutrogena Skin 360 personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin—and they told us they want more,” said Sebastien Guillon, Global President of Beauty, Johnson & Johnson Consumer Inc. “They wish they could find personalized skincare solutions that address their skin’s unique needs, and we believe that sheet masks are the perfect opportunity to deliver on this unmet need.”

The mask is personalized in three ways, first its shape, which is tailored to each client with a smartphone 3D camera measuring nose dimensions, space between eyes etc; second, a data from the Neutrogena Skin 360 system is fed into the formulation; and third, these ingredients are printed onto the exact zones of the mask where they will deliver the greatest benefit using a proprietary 3D printing process.

“Neutrogena is already globally recognized for delivering topical skincare solutions at the nexus of science and technology,” said Dr Michael Southall, Global R&D Lead at Johnson & Johnson Consumer Inc. “Neutrogena MaskiD marks one step towards a new model of product development where we find innovative uses for the latest technology, such as digital imaging, skin analysis, and 3D printing, to give consumers new ways to achieve their best skin ever.”

The mask will be available to US consumers in the third quarter of 2019, a waiting list is currently open on the brand’s website.