Beauty brand Neutrogena is launching an experiential activity pop-up Beauty Box concept store in London from 1-7 May.

The #Shineyourlight campaign aims to put the spotlight on the emotional issues that acne can cause to women, with the Beauty Box being part of this movement. Indeed, the concept store will invite consumers to write an empowering message on the ‘confidence tree’ between 6-7 May.

The experiential activity will mainly be held over the weekend with customers being able to use the manicure pod, eat treats from Blondies Kitchen and use the Neutrogena Snapchat filter. There will also be the opportunity to use the new Neutrogena Visibly Clear Light Therapy Acne Mask and Spot Proofing Range.

The Beauty Box will have display cabinets, neon artwork and a photobooth available for selfie-taking.